So I have decided I will never buy a Mac over a PC!
What you may say? Are you crazy? Macs are the best! Anyone who’s worth anything gets a Mac! You don’t really appreciate technology unless you own a Mac!
Yeah, yeah, heard it all before. However, the reason I will never buy a Mac is not because they aren’t great computers, nor is it because they don’t have the best technology because they really do. The reason I will never buy a Mac is because of their attitude! I hate their commercials and I really dislike their constant ‘putting down’ of PC. Not that I’m a PC lover either, but it is just a matter of principle.
Why is it that a company like Mac focuses all of their advertising budget on another company? You know the commercials. The one where Mac is represented by the skinny cool guy and PC is represented by the over weight average middle-aged guy. If Mac was so good, why wouldn’t they tell us about how great their own product was? Why wouldn’t they tell us how much our lives would be better if we had a Mac? No, instead they spend millions of dollars bad mouthing their competitors.
For the same reason I will never buy a Verizon phone! I will never support Liverpool FC (that’s for all my British friends) and I will never vote for a political candidate that spreads negativity about their opponent.
I realize this is what business is all about. Knocking out your opponent so you can have an open road to consumer heaven, but I just don’t like it.
Maybe this is the same reason so many people have such a distaste for the church! Instead of spreading the word that through Christianity there is life, hope and destiny. We have spread the negativity of other Christians. Looked down on other churches and told people how much better so-called ‘Christians’ are than everyone else. If I was a spiritual consumer I wouldn’t want that, in fact it would actually put me off.
The Apostle Paul warned against this kind of thinking in Romans 12:3 when he said, “Don’t think you are better than you really are. Be honest in your evaluation of yourselves, measuring yourselves by the faith God has given us.”
Paul warned us that we are not better than anyone else, but we are just sinners saved by Grace. I’m a sinner, you’re a sinner! I’m just thankful for Grace.
So maybe one day I’ll buy a Mac, but their philosophy of marketing has to change. Maybe one day the true church will stand up and be completely transparent and recognize we are no better than anyone else, just blessed that we have experienced God’s Grace. Then, just maybe will we start to be effective in showing this world the life, hope and destiny there is through faith in Jesus Christ.
